Študija primera | Sistem digitalnega oglaševanja Gem Interactive

Študija.primera | Sistem mobilnega digitalnega oglaševanja Gem Interactive

V sodelovanju z našim principalom, podjetjem Sierra Wireless, smo pripravili študijo primera o implementaciji mobilnih prehodov AirLink PinPoint X v sistem interaktivnega digitalnega oglaševanja Gem Interactive, podjetja Prumaro d.o.o. (www.gem.si). Sistem uspešno deluje na 128 avtobusih ljubljanskega potniškega prometa in v 64 kioskih Dela Prodaje. Digitalno oglaševanje GEM interactive, ki deluje na Mobitelovem 3G mobilnem omrežju, omogoča oglaševalcem dostavo popolnoma lokaliziranih in časovno razmejenih promocijskih vsebin neposredno na zaslone in s tem do potnikov na avtobusih in pešcev. Sistem je popolnoma interaktiven, saj uporabnikom omogoča komunikacijo s zasloni preko SMS sporočil in tako možnost glasovanja, igranja igric, sodelovanja v nagradnih igrah, reševanje anket in številne druge možnosti. Izredno natančni GPS sprejemnik, integriran v prehode PinPoint X, omogoča upravitelju sistema, da v vsakem trenutku pozna lokacijo zaslona na katerega je prehod vezan in s tem možnost dostave vsebin specifično vezane na posamezno lokacijo.

Študija primera GEM Interactive v pdf formatu

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Sierra Wireless and Prumaro launch 3G interactive multimedia system
Solution delivers targeted, localized content in buses and kiosks

LJUBLJANA, Slovenia and BARCELONA, Spain February 16, 2010 – Sierra Wireless (NASDAQ: SWIR - TSX: SW) and Prumaro d.o.o., in coordination with local integrator Telos d.o.o., today announced a breakthrough advancement in digital media with the expansive deployment of Prumaro’s GEM interactive multimedia system in 128 public buses and 64 kiosks throughout Slovenia’s bustling capital of Ljubljana.

The GEM interactive digital signage application, powered by Sierra Wireless’ AirLink™ Pinpoint X mobile communications gateway with embedded ALEOS™ intelligence and Mobitel’s 3G broadband network, provides advertisers the ability to present extremely localized and timely promotional content in real-time to transit passengers and pedestrians. Customers can interact with the targeted display system directly or via SMS to vote, play games, win prizes, complete surveys and more. The high-precision GPS receiver integrated within the AirLink PinPoint X enables Prumaro to know the location of their signs at all times and allows the content to be highly relevant based on the location of the vehicle or kiosk.

“This solution is an excellent example of the added value created by the critical functionality of our AirLink product line,” said Jim Lahey, Vice President, EMEA Operator and Enterprise sales for Sierra Wireless. “By leveraging key ALEOS features, such as a consistent, reliable 3G connection, security, and remote control and configuration in combination with the value added integration services of Telos, we are able to provide Prumaro with a truly effective, highly relevant interactive multimedia solution.”

Intelligence and Remote Management
Reliable and persistent connectivity is the key to Prumaro’s state-of-the-art GEM multimedia solution, which is facilitated by the AirLink™ PinPoint X mobile gateway on the Mobitel HSUPA broadband network. The PinPoint X is powered by ALEOS embedded intelligence, which ensures a secure always-on, always-aware connection and enables robust remote configuration and control through the AirLink suite of management software. This comprehensive solution enables management of the GEM systems’ network of displays and allows real-time content updates and dynamic adjustments that trigger extremely localized, and therefore relevant, promotions.

“With intelligent use of Mobitel's high-capacity data network and within close cooperation of Mobitel’s and Telos’s experts, we were able to offer Prumaro, our respected customer, with a truly effective, highly interactive multimedia solution, based on functionality offered by the AirLink PinPoint X gateway,” said Danilo Tomšič, Chief commercial officer, Mobitel.

“We have been perfecting our out-of-home digital signage system for years, said Tomaz Kerin,” CDO of Prumaro's GEM Interactive®. “With the advancements in cellular broadband and intelligent devices like the PinPoint X, we are able to progress digital multimedia signage even further.”

About Mobitel
Mobitel is the leading provider of advanced mobile telecommunication solutions for the Slovenian market. The company is also increasingly asserting itself also as a supplier of extensive and converging offers, created in collaboration with other members of the Telekom Slovenia Group.
For more information about Mobitel, visit www.mobitel.si.

About Prumaro
Since 2007 Prumaro has held a patented solution for interactive external digital signage, which includes a content display conditioned by location, and the possibility of user interaction via mobile phones. Under its own GEM Interactive trademark, the company has developed an advanced market concept and software for managing complex digital signage networks. The GEM system solution facilitates adaptability re the design of mechanical infrastructure, which, in praxis, means that the system may be used for a great many applications worldwide.
For more information about Prumaro, visit www.gem.si.

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